The hair dryer re-thought. Helps prevent extreme heat damage to protect natural shine. Air temperature is measured 40 times every second, keeping the temperature under control. Ultra fast drying. Drying shouldn't take forever. For fast drying you need controlled, high velocity airflow. Magnetic attachments. Only the Dyson Supersonic™ hair dryer comes with magnetic attachments - so you easily adjust quickly and easily. Dyson styling concentrator. High-velocity, focused air that lets you style one section at a time – without worrying about disturbing the rest. Cool to touch. With Heat Shield technology, the surfaces of the attachments stay cool. Lightweight and balanced. We've turned convention on its head and put the motor in the handle. Completely rebalancing the dryer's weight and shape.